DAYSPA MAGAZINE

DAYSPA MAGAZINE

Kathleen Bucci Bergeron, part-owner and marketing partner of suburban Chicago’s Asha SalonSpa, points out that a public relations agency may not always be a good investment.  The agency will provide media contacts, but if your spa fails to provide a press-worthy product, or neglects to work closely with the agency in pursuing publicity goals, little or no publicity will result.  And when Bucci Bergeron paired up her press releases with a grand opening event at Asha that included live music and a martini bar, she suddenly had new friends in the media.  Other ideas include unique promotions giveaways and holiday activities.

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